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Satu kampanye, dua arah: untuk pengemudi dan pesepeda. Inilah SADAR GOWES!”

“SADAR GOWES bukan sekadar slogan—ini ajakan untuk semua pengguna jalan, baik pengemudi maupun pesepeda, agar saling peduli dan menjaga keselamatan. […]

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Behavioral Science with Badan Pendapatan Daerah (BAPEDA) DKI

What if paying local taxes wasn’t just about rules and penalties—but also about psychology? Behavioral science helps us understand how […]

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Nudgeplus, British Embassy, Pemrov DKI, and Pemprov JATIM: One year reflection of Covid-19 Pandemic

Reflecting on COVID-19 Through the Lens of Behavioral Science The COVID-19 pandemic was not just a public health crisis—it was […]

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Behavioral Science Training dan Bedah Buku – Arsitektur Perilaku di UNTIRTA

💡 The Power of Behavioral Science in Developing Economies 🌍 Behavioral science is changing the way we think about economics—especially […]

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Behavioral Science Training – Komisi Pemberantas Korupsi (KPK)

Have you ever received a ‘token of appreciation’ that made you question—is it a gift or an ethical dilemma? Why […]

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Nudgeplus: Action Research on Behavior Change Communication Strategy with BKKBN & PLAN

In a collaborative effort to reduce hashtag#stunting, nudgeplus with Badan Kependudukan dan Keluarga Berencana Nasional (National Population and Family Planning […]

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“30% increase in hand washing compliance” – British Embassy

During the current COVID-19 pandemic, Indonesia is one of the countries that has been hit the hardest.

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Behaviour Change Program with the British Embassy and East Java’s Government.

The COVID-19 pandemic has taken an impact Globally, even in developed countries. Whereas in Indonesia, it has been almost 10 […]

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How to stop mudik during the Covid-19 pandemic

Eid is just days away. In Indonesia, that usually means up to 20 million people travel from crowded urban centres […]

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A human-centered approach in public service

One big issue in bureaucracy is citizens’ compliance. The traditional approach to fix it is through a hefty length of legislation process,

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