“30% increase in hand washing compliance” – British Embassy

10/02/2021 Banner - By: Admin

During the current COVID-19 pandemic, Indonesia is one of the countries that has been hit the hardest. With the increasing rate of positive cases and the low rate of citizens’ compliance with the government’s 3M (Mencuci tangan, Memakai masker, Menjaga jarak) safety protocol, Indonesia is still struggling to overcome the pandemic. That being said, creating effective communication is important as one of the ways to help prevent the spread of the COVID-19 virus.

The British Embassy Jakarta and the East Java government have collaborated with us (nudgeplus) to create a behavioural science program to aid in the government’s pandemic-related policy. The purpose of the project is: to improve East Java’s PR Team’s capability in designing campaigns and conducting behavioural interventions using insights from behavioural science. 

Download our report below, read our published read-only article, or contact us to request a full-text version.

Tags: Covid-19, intervention, nudge