Research
Providing an independent multidisciplinary research team that could conduct high-quality scientific research in behavioural science. We aim to contribute not only for the sake of academic discussion but also for practical needs to improve quality of life.
The research could extend from how to measure the impact of certain intervention into how to pick the most effective intervention.
Consultancy
Providing advice and support to a behavioural change project based on the user’s needs
Providing consultancy in public policy, marketing and other behavioural change issues.
In public policy, we provide practical, evidence-based consultation service for the central or local government (PEMDA: Provinsi, Kabupaten, Kotamadya) by mixing the existing public policy with behavioural science touch in influencing citizens behaviour.
In marketing, we inject behavioural science insight into the standard marketing strategy to gain more tractions and increase user engagement. We also provide a digital nudge consultancy to give your companies marketing strategy a competitive edge compared to others. In finance, for example, we help the banking and insurance industry to attract more savings and investments by applying behavioural science insight into product development and service delivery.
Training
Behavioural science–based training for individuals, companies, and policymakers. Evidence-based. Practical. Immediately applicable. No prior knowledge required.
| 12 Training modules | 3 Audience tracks | PhD Level trainers Author of Buku Kompas ARSITEKTUR PERILAKU | 6+Years pioneering BeSci in Indonesia | 500+Participants trained |
TRUSTED BY
Telkom Indonesia · Plan International · Water.org · British Embassy Jakarta · University of Lincoln · CISDI · Universitas Indonesia · Universitas Brawijaya · East Java Government
| “As a UK Alumni-founded startup, nudgeplus brought behavioral science to Indonesia — something that can help both business and government to make more impact” | |
| “30% peningkatan perilaku mencuci tangan adalah dampak nyata dan jelas dari pendekatan nudge yang murah ini, sesuatu yang sangat penting di masa pandemi covid-19″ | |
| “60 tahun lebih frontier research tentang perilaku dikupas habis dengan bahasa yang mudah difahami dan implementatif, – nudgeplus memang leading” | |
| “Program banyak yang gagal karena asumsi yang salah tentang perilaku, Nudgeplus membantu PLAN International menguak misteri itu dan memperbaikinya dengan pendekatan baru yang efektif” |
The problem we solve!
Most decisions are made fast — optimised for speed, not accuracy. Most policies are designed for a rational citizen who does not exist. The result: predictable, costly mistakes at every level of work and life — and programmes that fail despite good design and adequate budget
Our brains take shortcuts — and pay for it
We process thousands of decisions daily under time and cognitive pressure. To cope, our brains rely on mental shortcuts that trade accuracy for speed. This makes us systematically vulnerable to predictable errors.
| The result: bias. And bias has consequences From hiring the wrong candidate to launching the wrong campaign to designing policies that backfire — cognitive bias costs organisations and individuals far more than they realise. |
| Our training: identify, reduce, and design around bias Using the latest research in behavioural economics, cognitive psychology, and decision science, NudgePlus Academy trains individuals, teams, and policymakers to apply evidence-based tools to make consistently better decisions. |
Training Areas
Self Development
Improve decision making for personal life.
Master decision-making to improve productivity, finances, communication, and career. Four practical modules. No prior knowledge.
For : Students, Employees, Managers. Entrepreuneur.
Company Growth
Better decision for your organization
Apply behavioural science to marketing, hiring, meetings, and team decision-making. Four modules. Covers all industries
For: Marketer, Frontliner, Presenter, HR management, BUMN, Companies.
Effective Public Policy
Better policy for citizens
Design policies and campaigns that actually change behaviour. Four modules. For all public institutions.
For: Government, NGOs, Policy Makers, Local Government