Behavioral Science Training dan Bedah Buku – Arsitektur Perilaku di UNTIRTA

19/04/2025 Finance - By: Lury Sofyan

💡 The Power of Behavioral Science in Developing Economies 🌍

Behavioral science is changing the way we think about economics—especially in developing countries.

Instead of assuming people always make rational financial decisions, behavioral science helps us understand how real people actually behave. Why do some farmers not use fertilizer, even when it increases yield? Why might someone avoid a free health checkup? The answers often lie in habits, mental shortcuts, and social influences.

By using behavioral insights, governments and NGOs can design smarter policies—nudges that encourage savings, improve education outcomes, or boost public health.

Small changes, like simplifying forms or sending well-timed reminders, can lead to big improvements.

🎯 Behavioral economics isn’t just theory—it’s a tool for real-world impact.