“Arsitektur Perilaku: Bagaimana kita mengambil keputusan?” is out!

12/09/2024 News - By: Admin

Decision-making doesn’t always happen in boardrooms or courtrooms. Decision-making happens in our simple day-to-day behaviour – it is closely related to logical and rational thought processes.

Is this true?

Apparently not necessarily. In fact, it tends to be relatively rare for some people. Packed with an everyday writing style and written from economics and psychology, this book attempts to discuss behaviour in the context of thinking dynamics, individual decisions, group conclusions, and public policy.

Check it out at your nearest Gramedia KOMPAS GRAMEDIA or your favorite online store here and there!

Tags: Behavioural Science, Behaviouraleconomics, economics, nudge, psychology