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Can e-cigarette be used to alter smoking behaviour?

July 1, 2020 Marketing - By: Admin

The usage of e-cigarette to reduce conventional cigarette consumption has attracted a long debate. While research in developed countries is prevalent, little has dedicated to investigating such issue in Indonesia. Focusing on the behavioural problem, as an independent researcher, we help Juul to run a behavioural experiment in Indonesia to study this long debate and shed light on the knowledge gap.